My first task this week was to present my comparative analysis of the use of social media by other agencies. I was quite nervous about doing my presentation, I have done a lot of similar tasks at university nut nothing really stops you getting nervous about how your research and hard work is going to be received
|To find out about what the GORE-TEX Arctic Challenge is visit: www.ribstothelimit.com|
Early in the week my main tasks were to finish off the jobs left over from the week before, especially with RIBs to the Limit: GORE-TEX Arctic Challenge. It was one of the first tasks mentioned to me when I started this placement 2 weeks ago, but I was kept busy with other jobs with shorter deadlines. Focussed mainly on social media, I have uploaded some images on to Facebook as well as organising folders of images to be sent to the sponsors of the challenge.
Part of the original task was to create a digital only marketing plan for the launch of a 20 minute film on the challenge, as well as the behind the scenes version to highlight the expanse and success of the integrated marketing campaign run by Ed (who was taking part in the challenge) and the team back in Southampton. I struggled early on with what this really meant and when I finally worked on it independently I found that I didn’t really understand the content of the video or the objectives of my marketing plan. A quick chat with Lisa and a briefing from Ed really helped me to understand the objectives and put the plan right back on track. More than being a piece of written work to sit on a pile they would also like me to follow out the plan in the final week of my placement, which will create a really great complete piece of work I can take back to university and include in my portfolio. The deadline for the plan is the end of today, so watch this space to see how it comes into action online!